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| TRENDS
2013 | Rebuidssance
| New
Culturalism |
Avatar Days |
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TEXITURA
is one of the leading international
magazines specializing in trends
for pattern designs. Edition number
48 shows some of my patterns, intended
for the next year (fashion, home
decorations, stationary). Below
you can see the advanced trends
for 2013 proposed by Texitura.
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REBUILDSSANCE
is the happiest trend of the three.
It builds on world a better place,
it summons each one of us to work
for what we believe in, to be idealistic,
to collaborate, to go beyond our us.
This trend puts in our hands the tools
to, starting out from the forgotten,
the thrown away, things that don’t
need to have a direct appeal, create
a new direction for design, a pacific,
non-intrusive, loving and beautiful
movement. The key term for this trend
is pastiche, defined as a medley of
expression using the expressions of
as many others as one may wish pasted
together. |
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NEW
CULTURALISM leads
the way to an elegant and personal
approach to the product market. As
years go by in this globalized world,
we have grown used to see many multinational
brands blossom in each corner of our
cities. Up to certain moment it was
just enough to distinguish yourself
for the brand name you represented,
but now the only way to succeed is
to blend with your surroundings, to
offer a product designed directly
for the customer, in a one-to-one
experience, and this is a geographical
and cultural-dependent product. Designers
are summoned to develop patterns that
belong to the culture and society
they represent. In order to create,
one must first delve into a certain
way of living, a specific cultural
environment, not necessarily his or
own, to then proceed to blend in his
or her own personal information and,
this way, create a personal and full
of meaning cultural artifact. |
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AVATAR
DAYS is the strongest
trend of this year in regards to colors
and ideas. It is also the most futuristic.
The trend is based on the main idea
that in order to live happy, we need
to live together, and understand otherness.
Even if they are alien to us, there
are other ways of living and different
people might feel different feelings
about the same thing, let’s
not despise any other person because
of his or her differences, let’s
admire every one because everyone
has things to teach, and most of all,
let’s try to understand the
“bad guys” because they
might feel they are doing the right
thing. Mirrors and shadows are key
features of this trend. They are there
to remain us that each one of us is
not a simple person. We are all accompanied
by many others selves.
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